"The aim of marketing is to know and understand the customer so well, the product or service sells itself." - Peter Drucker
market research
Market research is critical for determining best practices for engaging your target customers, understanding the parameters of a new market, and investing with confidence. Finding the right partner for your needs, however, can be difficult, that’s why we are here.
ONLINE
Ad-hoc or as continuous studies, telephone interviews continue to be one of the most applied methods in market research. Offering an expedient and cost-effective solution to often geographically disparate respondents, we help researchers obtain in-depth insights or advice from a broad range of targets.
IN-PERSON
Get up-close and personal to listen, observe and probe research participants as they go about their routines. We recruit and support in-home, in office or on-site immersions as a stand-alone solution or as a mixed method. And to ensure participants are on spec, cooperative and comfortable with the method and any technology.
QUALITATIVE
We provide a range of qualitative research services that provide unstructured or non-quantifiable feedback by getting inside the minds of your customers or clients. Methodologies include focus groups, in-depth interviews, secondary research, etc.
QUANTITATIVE
A quantitative model that explores and reveals the cause of variation in product sales, brand preference, market share; as well as the causal relationship between marketing variables’ distribution, price, product quality and advertising.